Every Delivery.
A Billboard.
LUMOV turns food delivery scooters into a tri-face LED advertising network. Mobile, geo-targeted, and managed through Lumov Studio — a new class of DOOH inventory built for Southeast Asia's densest urban markets.
Light in motion. Reach in action.
Product photo coming soon
Tri-face LED unit — pilot units active in KL
KL's busiest streets.
Invisible to traditional OOH.
The DOOH market in Southeast Asia is growing. But the best fixed locations are gone.
Food delivery scooters crisscross every district of Kuala Lumpur 8 to 10 hours a day, 6 days a week. They reach residential streets, tight alleys, and "last 500 metres" zones where no billboard can follow.
Meanwhile, the DOOH market in Malaysia is estimated at 221M USD in 2026, growing at approximately 5.8% annually (source: Mordor Intelligence). Premium LED locations in the KL Golden Triangle are operating at 90%+ occupancy — there is no inventory left.
The transit mobility segment — screens on moving vehicles — is the fastest-growing segment in the region. And it's still largely untapped.
Urban mobility is not yet a medium. LUMOV makes it one.
Sold out
Premium LED billboard occupancy in KL Golden Triangle — the best spots are taken.
Source: Mordor Intelligence Malaysia DOOH Report 2026
Fleet is growing
Southeast Asia food delivery GMV in 2025, up 18% year-on-year — the fleet is growing fast.
Source: Momentum Works, January 2026
No competition
Structured operators currently running this format in Southeast Asia. First mover advantage is real.
LUMOV Box — A Tri-Face LED Screen on Every Scooter
Three simultaneous faces. Readable in full KL sun. Built for the tropics.
The LUMOV Box is a waterproof LED advertising unit installed on a delivery scooter's cargo rack. It runs three LED faces simultaneously — rear and both sides — making the scooter a 360-degree mobile billboard visible to pedestrians, vehicles, and storefronts at every stop.
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Three simultaneous LED faces
Rear panel + left side + right side. Three times the exposure of a standard taxi-top unit.
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Readable in direct sunlight
Up to 3,500 cd/m² brightness — engineered for KL's tropical light conditions.
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Automatic nighttime dimming
Brightness automatically reduced to ≤ 600 cd/m² after dark — compliant with local regulations, no manual override needed.
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Real-time content management
Creatives updated remotely via Lumov Studio (web platform) or mobile app. No USB, no site visit.
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Built for tropical conditions
IP65-rated waterproof enclosure. Designed to withstand heat, humidity, monsoon rain, and road vibration.
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Low-draw power supply
Connects to the scooter's existing battery system (9–36V DC, ≤50W continuous draw) — no engine modification required.
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P3 LED resolution
128×128 pixels per face. Sharp and legible at 2–5 metres — the distance that matters for pedestrian exposure.
Product photo coming soon
LUMOV Box — tri-face LED advertising unit
What makes LUMOV different from a taxi-top unit
Standard taxi-top screens sit at 1.5–2 metres above roof level — above pedestrian eye-line. The LUMOV Box is mounted at ~1.5m from the ground. It's at eye level for anyone on the pavement.
Three faces instead of one.
And it goes where taxis don't: residential streets, back alleys, the last 500 metres of every delivery route.
From Fleet to Campaign in Four Steps
Lumov Studio handles the complexity. You handle the clients.
Equip the Fleet
Identify willing delivery riders in your network or partner fleet. The LUMOV Box is installed on their cargo rack — a half-day operation per unit.
Upload Your Creatives
Log in to Lumov Studio. Upload your client's campaign assets. Set the schedule, rotation, and active hours. Done.
Target by Zone
Activate units only in specific districts — Golden Triangle, Bukit Bintang, Mont Kiara, wherever your client's brief requires. Adjust at any time.
Report and Prove
Lumov Studio delivers real-time impression estimates by unit and zone. Export clean reports for your clients. Build the data asset that makes the next sale easier.
Why a Delivery Scooter Is a Powerful Medium
It's not about the screen. It's about where it goes, and who sees it.
A delivery scooter operates in the zones that fixed advertising can't reach — residential neighbourhoods, secondary roads, the dense urban fabric between main arteries.
Based on market benchmarks for comparable mobile DOOH formats (taxi-top digital units in Kuala Lumpur and Singapore), a single LUMOV unit is estimated to generate between 46,000 and 135,000 impressions per month in active operating conditions, depending on routes, hours, and zone density.
These are indicative estimates built by analogy with the closest comparable format — not yet field-validated data. We will replace them with real numbers during the pilot programme. Source for benchmarks: Moove Media (Singapore), Advertising.com.my, Alluvit Media.
Eye-level exposure
The screen sits at approximately 1.5m — pedestrian eye height. Not on a pole 8 metres up.
Residential reach
Delivery routes cover areas no billboard permit ever will: apartment complexes, housing estates, the streets where people actually live.
Natural dwell time at stops
Traffic light stops of 30–90 seconds create sustained exposure moments — a rare asset in outdoor advertising.
Peak-hour density
Delivery volumes naturally spike at 11am–2pm (lunch) and 6pm–9pm (dinner) — the same windows when urban foot traffic peaks.
Format Comparison
| Format | Estimated CPM | Coverage | Mobility |
|---|---|---|---|
| LUMOV scooter (launch phase) | Indicative: 2–3 USD* | Dense zones + residential | Maximum |
| Taxi-top digital, KL | 1–5 USD | Main roads | High |
| Billboard LED, Federal Highway KL | ~25 USD** | Key arteries only | None |
*LUMOV launch CPM is an indicative estimate for a new, unaudited format. To be validated during the pilot programme.
**AWC Digital — RM 200,000/month, ~2M impressions (our calculation).
Lumov Studio
One dashboard. Every unit. Every campaign. Every report.
Running a network of mobile advertising units sounds complex. Lumov Studio makes it straightforward.
It is the software layer that connects your team to the LUMOV Box fleet — without requiring site visits, phone calls to riders, or manual brightness checks.
Campaign Management
Upload creatives, set schedules, run multiple advertisers in rotation. Changes go live on the entire network in minutes.
Geographic Targeting
Activate specific units by zone — district, postcode, or custom polygon. Align delivery with your client's campaign geography.
Automatic Compliance
Brightness auto-limits to ≤ 600 cd/m² at night. Display hours auto-cut between 1am and 6am. Bahasa Melayu content proportion auto-enforced.
Real-Time Reporting
Estimated impressions per unit, per zone, per campaign period. Export-ready for client presentation.
Multi-Advertiser Rotation
Run multiple client campaigns simultaneously on the same fleet. Manage time-slot allocation, frequency caps, and creative rotation.
Programmatic-Ready
Enterprise tier integrates with leading DOOH demand-side platforms (Hivestack, Moving Walls LMX). Your inventory, accessible to programmatic buyers.
Built for the People Who Sell Advertising
Three types of partners. One format that works for all three.
OOH Media Agencies & Buying Groups
You already have the advertisers. You lack exclusive mobile inventory that goes where your fixed network doesn't.
LUMOV gives you:
- A complementary DOOH format for your media mix proposals
- Geo-targeted reach into residential and secondary zones
- A differentiating product versus competing agencies bidding on the same fixed panels
- Clean impression data for client reporting
Independent DOOH Operators
You want to own and operate your own advertising network without the capex of fixed structures and lease agreements.
LUMOV gives you:
- A deployable network at a fraction of fixed DOOH infrastructure cost
- Lumov Studio: the full platform to manage your fleet, sell campaigns, and report
- A first-mover position in a format with no established operator in SEA
- A scalable model: start with 10 units, grow as campaign revenue validates the investment
Fleet Operators & Delivery Companies
Your scooters are already on the road. You're leaving revenue on the table.
LUMOV gives you:
- A new recurring revenue stream from your existing fleet — no change to core operations
- An incentive structure for your riders that increases retention
- A ready-made platform: Lumov Studio handles the campaign side
- A competitive edge: a monetised fleet is more attractive to brand partners and investors
Built to Comply. Not to Worry.
Mobile digital advertising in Malaysia is regulated. LUMOV is designed to be compliant from day one.
Operating a mobile LED network requires navigating local regulations on brightness, display hours, content standards, and vehicle modifications. LUMOV addresses every one of these at the product level — so your team doesn't have to manage it manually.
Automatic brightness control
The unit hard-limits to ≤ 600 cd/m² after dark — no manual override required or possible.
Scheduled downtime
Lumov Studio automatically disables display output between 1:00am and 6:00am, in line with DBKL display hour guidelines.
No strobe or flash content
Content policies prohibit flashing or stroboscopic creatives — full compliance with JPJ visual distraction regulations.
Bahasa Melayu content compliance
Lumov Studio enforces DBP language proportion requirements at the creative upload stage — before the ad goes live.
Vehicle integrity
The LUMOV Box does not obstruct number plates, brake lights, or turn signals. Installation follows professional mounting standards.
Content standards
All campaign creatives are subject to a content charter aligned with the MCMC Content Code 2022: no alcohol, tobacco, or gambling advertising.
A note on regulatory validation
The compliance framework described above is based on our internal legal review and analysis of existing regulations and precedents. A complete formal validation with a locally qualified Malaysian counsel is in progress and will be completed before any commercial deployment. Partners will receive the full legal memorandum on request.
Established regulatory precedent
Mobile LED advertising on vehicles is legally operated in Malaysia by existing operators (mobile LED trucks, vehicle branding). LUMOV operates within this established framework.
A 24-Month Window. First Mover Wins.
The format is validated. The market is open. No structured operator is running it in Southeast Asia.
The concept is not new. In London, Ad-Moto has been running LED-equipped delivery vehicles since 2022, in a pilot with Deliveroo's fleet. In Abu Dhabi and Dubai, Flyby operates smart delivery boxes with GPS and 5G, in partnership with Deliveroo UAE and noon.
Neither operates in Southeast Asia.
LUMOV holds exclusive SEA distribution rights from the hardware manufacturer. The two pilot units are already being tested in Kuala Lumpur.
The major delivery platforms — Grab, ShopeeFood — monitor this segment closely. Based on analogous product development timelines in the region, a comparable internal capability would require an estimated 12 to 24 months to build and deploy at scale.
That is the operational window.
Validated elsewhere. Untapped here.
The UK and UAE markets have demonstrated that advertisers pay for this format and that delivery platforms cooperate. No validation gap remains — only a geographic one.
Data becomes a defensible asset
The first operator to generate real impression data in SEA owns the benchmark. Every month of pilot data is a competitive barrier for those who come after.
Early partner terms are pilot terms
Partners who join the pilot phase access launch pricing and format exclusivity for their client base during the programme duration — before the network scales and conditions normalise.
Frequently Asked Questions
What is LUMOV and how does mobile DOOH advertising work?
LUMOV installs waterproof tri-face LED advertising boxes on the cargo racks of food delivery scooters. Each unit runs three simultaneous LED screens — rear panel plus left and right sides — making each scooter a mobile billboard. Campaigns are managed remotely via Lumov Studio, the web-based platform that controls content, scheduling, geographic targeting, and compliance for the entire fleet.
Where does LUMOV currently operate?
LUMOV is currently running a pilot programme in Kuala Lumpur, Malaysia. Commercial deployment is planned across Southeast Asia's major urban markets, including expansion beyond KL. LUMOV holds exclusive SEA distribution rights from its hardware manufacturer.
How many impressions does a LUMOV unit generate per month?
Based on benchmarks from comparable mobile DOOH formats (taxi-top digital screens in Kuala Lumpur and Singapore), a single LUMOV unit is estimated to generate between 46,000 and 135,000 impressions per month in active operating conditions, depending on route density, operating hours, and geographic zone. These are indicative estimates to be replaced with validated data from the pilot programme.
Is mobile LED advertising on scooters legal in Malaysia?
Mobile LED advertising on vehicles is legally operated in Malaysia by existing operators, including mobile LED trucks and vehicle branding companies. LUMOV operates within this established regulatory framework. The platform enforces automatic compliance: brightness is hard-limited to ≤ 600 cd/m² at night, displays are disabled between 1:00am and 6:00am per DBKL guidelines, no strobe content is permitted, and Bahasa Melayu content proportion requirements are enforced at the upload stage. A formal legal validation with a Malaysian qualified counsel is in progress and will be completed before commercial deployment.
Who are LUMOV's target partners?
LUMOV works with three types of partners: (1) OOH media agencies and buying groups seeking mobile inventory to complement their fixed networks; (2) independent DOOH operators wanting to build and operate their own mobile advertising network without fixed infrastructure costs; and (3) fleet operators and delivery companies looking to generate a new recurring revenue stream from their existing scooter fleets.
What is Lumov Studio?
Lumov Studio is the SaaS campaign management platform that connects advertising operators to the LUMOV Box fleet. It provides campaign scheduling, creative upload and rotation, geographic targeting by district or custom polygon, automatic compliance enforcement, real-time impression reporting, and multi-advertiser rotation. An enterprise tier integrates with programmatic DOOH demand-side platforms including Hivestack and Moving Walls LMX.
What are the technical specs of the LUMOV Box?
The LUMOV Box features P3 LED resolution at 128×128 pixels per face, three simultaneous faces (rear plus left and right sides), a maximum brightness of 3,500 cd/m² for full daylight readability, automatic night dimming to ≤ 600 cd/m², IP65 waterproof and dustproof rating, and a power draw of 9–36V DC at ≤ 50W continuous — compatible with the scooter's existing battery system with no engine modification required.
How does LUMOV differ from traditional OOH billboard advertising?
Unlike fixed billboards, LUMOV units move through residential streets, secondary roads, and areas where no billboard permit can reach. The screen is mounted at approximately 1.5 metres — pedestrian eye level — rather than 8 metres above ground. Each unit has three faces compared to one for a standard taxi-top screen. Premium LED billboard locations in the KL Golden Triangle are at 90%+ occupancy with no available inventory, while LUMOV offers an expandable mobile network with no fixed real estate required.
One Conversation.
Three Weeks to a Pilot.
We run a ground demonstration in KL (30 minutes), a campaign sizing workshop (45 minutes), and a personalised pilot proposal within 5 business days.
Whether you're an OOH agency adding mobile inventory, an independent operator building a new network, or a fleet owner looking to monetise your scooters — the conversation starts here.
No commitments. No hard sell. Just honest numbers.